big data solutions for enterprises

Evolving Enterprises

Evolution is a process of continued change. Enterprises that are geared for change in response to market dynamics are well poised to excel in a customer-centric market place. Reach1to1 provides soutions that utilize technology to streamline the business processes of an enterprise that constantly evolve to satisfy changing customer needs.

SMEs adopting SaaS apps on the Cloud powered by Big Data technologies

SMEs adopting SaaS apps on the Cloud powered by Big Data technologies

Rarely has a new generation of technologies started a sweep to replace the legacy technology as is happening in the software industry today. For nearly all types of enterprise software applications are now made available in the form of Software as a Service (SaaS) for a small ongoing fee and without any major upfront costs of infrastructure or licenses. Plus most of these applications are hosted on the cloud, and can be used from any location with just an Internet connection. Another major...

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Performance Incentives – Risks of being counter productive

Daniel Pink gave a brilliant talk on TED about the mismatch between “what science knows and what business does”. A related post on his blog claims that “Money cant buy you performance”. Some questions that he raised in my mind: When we try to implement scalable business processes, are we trying to “dumb-down” the work to a “mechanical” level? Do performance metrics measure only “mechanical” performance and do we run the risk that...

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Lead Qualification – Resolving the conflict between sales and marketing

Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply interconnected, would have discovered something similar. As a rule, though, they’re separate functions...

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Netflix – Freedom and Responsibility Culture

Netflix’ internal presentation on Freedom and Responsibility for employees is a great reference for how evolving enterprises can set policies for employee engagement. This could be a good guideline for Reach1to1’s own policies. [slideshare id=1798664&doc=culture9-090801103430-phpapp02] [Found via Techcrunch]

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Communication Problems are actually Process Design Problems

When working in teams, small slip-ups and sometimes big goof-ups are often justified by “communication problems”. Justin Roff-Marsh, proponent of his highly effective Sales Process Engineering methodology that incorporates the techniques from Theory of Constraints into the sales process – has written an excellent article on his Sales Process Engineering blog, where he explains “Why the term ‘communication problem’ insults your team members and retards the performance of...

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Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI

Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several articles on his blog. His presentation titled Web Content Strategy – How to Plan for, Create and Publish...

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